When it comes to blog writing, apart from being informative and helpful for your audience you will want to do your utmost to have content that ranks your website for the searches your customers are making.

There is, however, a problem that many businesses face and that’s how to know what your customers are searching for. You might have an idea, but we can almost guarantee you won’t know the data that backs it up.

We’re all about sharing tips and tricks this year and did you know that there is an affordable way to find the headlines your audience is searching for in just a few short moments?

Yes, it’s almost a dream come true and the secret we want to let you into is a little known website called ‘AnswerThePublic’. This website enables you to punch in your topic, brand or product and find out the most common questions being asked as well as the search volume and even approximate cost per click if you’re using paid.

Giving away a little secret… AnswerThePublic is one of the many tools our team use when researching and writing fresh content for our clients and it’s a big help as we’re able to guide the articles we write and various other bits of content to capture the best results.

Here’s an example for the topic ‘building an extension’, giving you 15 quality blog topics and that’s just one example of many!

Ok, so you might not want to fork out a payment and we understand, so there’s also a free way you can find out what your customers are searching for. This is our second little secret and it’s so incredibly easy.

Have you ever spotted how, when you search Google for a topic, it pulls up a whole bunch of questions that ‘people also ask’. Yes, this gives you the questions people commonly search.

All you need to do is expand them out and it builds more, more and more. Here’s an example from the same query ‘building an extension’. Not only is this helpful for blog topics, you could use them for social media content ideas as well.

In addition to blogs and social media content, these questions could feed into your website content or frequently asked questions for example. Just imagine, you might have found a world where Google’s ai data is leading the charge with your content writing.

Keen to find out how our team can help with your blogs or social media content? Drop us a call or email or book in a chat and we’ll be more than happy to assist.