We’ll keep this short because we know that you are busy. Engaging content that sticks in the mind and is valuable to your audience is the best type of content that you can create. However, what is valuable to your audience is not always what is valuable to you!
Every one of our clients has a content plan for their marketing. This includes everything that we share. Having a plan means that everything can be thought out in advance and cause you to stand out from your competitors.
So, how do I create this awesome content plan we hear you ask! Well, here’s our simple four-step process that will guarantee success every time.
1) Create some time to do it
Duh! Yeah, of course, we need to create some time to do it as this is the only way it will happen. Well, we know that, but what we mean by this is setting aside some time in the diary rather than squeezing it in.
It is also important to create some time where you are able to be creative and have the headspace to focus!
2) Think from your customer’s perspective
Do your customers want to see endless posts of your team having fun, what you are having for your lunch and where you are going? They may care to an extent, but we bet they end up not caring!
Your content needs to be planned out from your customer’s perspective. Put yourself in their shoes, understand their pain points, and focus on what creates value for them. It may be handy to take a peek at the 6 C’s of Digital Marketing if you want to take this a bit further!
3) Plan out themes and dates but just use headlines
Once you know the things that your customers will find valuable, you need to put your plan together! We thought we would make a template available for you to download here to get you started.
We advise drafting a plan that does not go into too much detail, but includes the following:
- Your key themes (ie: services, education, news, promotion etc)
- Make notes of what you will be posting on which date
- Just use headlines and bullet points, don’t go into too much detail
- Consider including sharing and commenting on relevant posts in your plan as well
4) Leave space for flexibility
Don’t let your plan become rigid and inflexible! You should certainly change it as the landscape changes and make sure that it remains relevant.
An example of this is how, during lockdown, we ripped up every content plan that we created for our clients and started again!
This was quite a bit of extra work, but certainly worth it as they were able to stay relevant and maintain maximum engagement.
