So often we have conversations with clients who say they don’t know what to share on their social media (and even why to bother). Every business has content they can share however, no matter what their industry.

In order to get the best content, you will want to be your own journalist and remember to grab the attention of your audience by flipping the perspective and thinking about what they would want rather than what you want to tell them.

So often, businesses go wrong by just talking about themselves, however whilst there should be a degree of this in the content you produce, the best content is about your audience.

Here are four key groups of content types you will want to be sure to include in your strategy. Do you have some, all or none? Grab a pen and write down those actions!

Satisfies

This kind of content makes your audience think ‘oohh, now that’s really good to watch’.

What do we mean by this?

This is content and videos of things such as the process of cleaning carpets, cutting and fitting a complex tile with lots of tricky cuts, adding a tint to car windows etc.

This kind of content can be easy to gather as it just needs some thought of what you’re doing each day and what you can capture.

Educates

Social media content that educates does not mean taking your audience back to school – that would be incredibly dull.

We define content that educates as being content that teaches your audience in an engaging and clear way.

For example, this could be perhaps the options when choosing a will writer or doing it yourself, key facts from the budget that your audience would find relevant or an overview of the tax thresholds for pensions.

Content that educates needs to stick in the mind of your audience and plays a big part in helping cement you as the expert.

Entertains

Any content you create needs to entertain your audience to capture their imagination past the first couple of seconds.

There’s no reason however, that content needs to have a specific purpose and your content can occasionally simply be good fun. For example, on Star Wars Day there’s no reason you can’t have your team acting out their favourite characters.

The key here is to hold the attention of your audience!

Informs

The last point to consider is content that informs your audience.

The difference between informing and educating is that informing lets your audience know about things such as your values, benefits to using your business, customer reviews, new staff, industry updates etc.

We define informing as being more about your business and simply the sharing of information rather than inspiring new knowledge about topics your audience may not know or understand.

The definition is far from perfect, but we’re sure you get what we mean!