The simplest era of phonebooks is now definitely long behind us, and the trees surely thank us for that!

But that actually does not mean that it is no longer a nice perk to have your business in an online directory – it is definitely a must-have and if you don’t have it, you can be missing out on tons of customers.

Google My Business is like an online directory or phonebook. Not only this, GMB can also make your business much easier to eventually be found on Google at any given point, which is a major benefit for businesses of all sizes but especially small businesses.

Google My Business is a tool that allows your company to get listed and to show up alongside other related small or local businesses whenever someone searches for your business name. Your business information for example, your phone number, your business website, the handle’s address, hours, review ratings, and more will all be surely available on one easy virtual platform for every potential customer or audience.

Benefits of Google My Business Listing for Our Business

📈 Boosting sales through google maps
Seeing all the prevailing trends, Google search is effective for narrowing down many options and facts – especially for consumers that are nowadays using mobile or other handy devices.

For example, people use Google Maps to locate all kinds of brands and small businesses nearby. It is convenient and easier for customers or visitors to come to your business if you are local to them, they are most likely to use your services.

📈 It helps you build trust with customers
One of the biggest known hurdles that consumers face today is building enough trust with a brand or business to confidently make a smooth purchase. As a business owner, for you, one of the simplest steps or ways you can take to help with that is to provide your audience with the business’s reviews on Google My Business.

🎯 It helps you to know more about your customers/audience
It is no secret that the more you know about your audience/customers, the better you will be able to usually appeal to them. By tracking insights that are provided by Google, you will have a wealth of great and valuable analytics that will clarify how visible your business or brand is, who your target audience or customers are, and how they are in general engaging with your respective business.

🗯️ It helps in increasing the Engagement With Your Brand
Google My Business profiles also provides opportunities in larger areas for engagement with your visitors. Potential customers can definitely access your website with just one tap or click.

If you are short on time, the team at Robus Marketing are ready to help you with Google My Business for your company. GMB is surely not a want-to-have thing, but a need-to-have asset to precise your marketing plan.

For ways that we can help you with your social media platforms, take a look at the services that we offer here at Robust Marketing and get in touch!

I trust that you found this article helpful and remember, I’m always happy to answer any questions you may have.

Nathan Brown
Managing Director