If you’re a decorator relying on word of mouth or platforms like Checkatrade, you’re not alone. But the decorators who stay consistently busy don’t just wait for referrals—they make it easy for local customers to find and trust them.
Here are five proven ways decorators can win more local work—without spending a penny on ads.
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1. Get More Google Reviews (and Use Them Properly)
When someone searches “decorator near me” or “painter and decorator in [your area]”, reviews are one of the first things they look at.
The difference between 5 reviews and 25+ reviews is huge.
What to do:
• Ask every happy customer for a Google review (send them the link directly)
• Mention the job and location in the review (e.g. “living room in Bromley”)
• Reply to every review—it shows you’re active and professional
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2. Post Before & After Photos (Not Just Finished Work)
Most decorators only show the finished result. But customers love seeing the transformation.
Before & after photos:
• Build trust instantly
• Show the quality of your work
• Help you stand out on social media and your website
Where to post them:
• Google Business Profile
• Facebook page
• Your website gallery
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3. Make Your Website Answer Simple Questions Fast
Most trade websites lose work because they’re unclear or too basic.
A good decorator website should quickly answer:
• What areas do you cover?
• What type of jobs do you take on?
• How can someone contact you?
Quick wins:
• Add your phone number clearly at the top
• Include real photos of your work (not stock images)
• List your service areas (this also helps with SEO)
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4. Be Active in Local Facebook Groups
Local Facebook groups are full of people asking:
“Can anyone recommend a good decorator?”
If you’re not in those groups, you’re missing easy work.
How to do it right:
• Don’t spam—be helpful
• Share photos of recent jobs when relevant
• Ask past customers to recommend you in comments
This alone can generate consistent enquiries if done properly.
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5. Follow Up Enquiries (Most Don’t)
This is the simplest and most overlooked one.
A lot of decorators miss calls, forget to reply, or don’t follow up. Customers then move on to the next person.
Simple system:
• If you miss a call, send a quick text
• If someone enquires, follow up once or twice
• Keep it friendly and low-pressure
You’ll win jobs just by being more responsive than others.
Final Thought
You don’t need to spend money on ads to grow a decorating business. Most of the time, it’s about doing the basics consistently—and doing them better than your competitors.
If you focus on visibility (reviews, photos) and responsiveness (replying quickly), you’ll put yourself ahead of most decorators in your area.
Looking to get more consistent enquiries without relying on platforms? There are simple ways to improve what you’re already doing—without overcomplicating things.
